From web browser privacy upgrades to government regulations, the way in which we collect, process, store and use data is changing. These changes are increasingly affecting third-party web analytics solutions and the companies relying on those solutions will face setbacks in data analytics; their digital marketing, marketing attribution and personalization strategies are all directly or indirectly affected by these restrictions and regulations.
This is a companion discussion topic for the original entry at https://snowplowanalytics.com/blog/2020/09/15/rethink-your-data-collection-strategy/