Digital platforms have changed the way companies engage with their users. Users can communicate directly with companies through email or social media, find support through chat interfaces, and learn about new products all through digital channels. As we lead increasingly digital lives, the range of products offered has grown exponentially. Gone are the days of simple document browsing and online shopping. Digital and web based products help us manage our schedules, monitor our health, communicate as a team across the globe, fall in love, and campaign for causes.
This is a companion discussion topic for the original entry at https://snowplowanalytics.com/blog/2018/03/22/analyzing-behavioral-data-with-indicative-and-snowplow/