Why ITP 2.1 affects your web analytics and what to do about it

In the first part of this article series, we introduced Intelligent Tracking Prevention (ITP) and other browser-based privacy updates that have already begun to affect businesses relying on third-party data collection platforms to manage their web analytics activity. This second article addresses in detail what you can do to “ITP proof” your web data collection strategy.

This is a companion discussion topic for the original entry at https://snowplowanalytics.com/blog/2019/06/17/why-ITP2.1-affects-web-analytics-what-to-do-about-it/