Long sales cycles don't have to be trouble – Snowplow

Retailers know that understanding the way customers behave during the sales cycle is the key to optimizing this process so it’s enjoyable, rewarding, and painless for the customer and efficient for the retailer. Marketers want to connect activities like advertising campaigns to downstream activities like making a purchase. While this process might be straightforward for many companies, it can be quite convoluted for retailers with longer sales cycles such as high value goods like cars, bicycles, or electronic gadgets (though this is by no means an exhaustive list).

This is a companion discussion topic for the original entry at https://snowplowanalytics.com/blog/2018/11/14/long-sales-cycles-dont-have-to-be-trouble/