A misconception about how retail personalization drives sales – Snowplow

When retailers are looking for a way to drive sales, personalization can look like a quick win: buy a recommendation engine and put more products a customer is likely to buy in front of them, then watch the sales come in. Unfortunately, it’s not quite that easy. When you implement a personalization strategy, you need to do it in the context of the overall customer experience you’re trying to create. You need to be clear what value personalization is supposed to add for your customers, and then test to make sure it’s having the intended effect.

This is a companion discussion topic for the original entry at https://snowplowanalytics.com/blog/2019/01/23/a-misconception-about-how-retail-personalization-drives-sales/