“We have several disparate brands and users have multiple touch points (web, app, over the phone and in store) before purchasing and we don’t have a single customer view. This means we can’t effectively group our users.
This is a companion discussion topic for the original entry at https://snowplowanalytics.com/blog/2019/03/06/snowplow-for-retail-part-1-how-can-I-use-snowplow/