How server-side tracking fills holes in your data and improves your analytics – Snowplow

At Snowplow Analytics, we fundamentally believe that getting data collection right is one of the most important steps for deriving value from data. This is often an iterative process and the data you collect and how you collect it should evolve over time as your use cases and your analytics set up evolves and matures. While collecting data client-side is universal across our customer base, we want to make sure that our customers also understand the power of combining this with server-side data collection to create richer and more detailed data.

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