How do I track app installs from ads

Hi everyone,

I have campaigns from multiple channels. Major channels are Facebook, Google, Tiktok. So is there a way to know which app installs come from which sources by using Snowplow? Instead of using another third-party as Adjust.


Hi Jayli,

unfortunately, at the moment, we don’t provide this service.
The mobile trackers can be instrumented to track deeplinks but we haven’t anything in place to track deferred deeplinks or installation attribution.

Here there is an interesting post in two parts about integrating Adjust with Snowplow to add mobile attribution data. It’s an old post but updated in 2019.


Thank Alex,

Will take a look at MMPs.