we are thinking of moving away from Google Tag Manager. The focus on Google regarding GDPR and privacy issues are one reason. Also GTM is blocked by so many privacy blockers, that some of the benefits of running our own Snowplow pipeline are mitigated.
In an ideal world, integrating Snowplow natively would be the preferred option. However we are a very small team and this would probably create way to much overhead and also would slowing down our development process quite a bit.
What are the options out there? What tag management systems are you using? Preferably it would be an open source alternative, but the market seems to be very limited.
we have some experience with: Matomo tag manager, Adobe Launch and Tealium (and GTM ofcourse)
You can use Matomo Tag manager without using matomo, but you still have to install the whole matomo on your server and then activate tag manager functionality. This tag manager is quite simple, but functional.
Adobe and tealium age offer much more features, but they cost a lot.
Just to add alongside @Jiri_Stepan’s great answer - we know the Iteratively team and they have an integration with Snowplow (which makes things simpler). I’ve pinged them on our shared Slack about this thread!
@volderette I’m one of the co-founders of Iteratively. We do have an integration with Snowplow and act as a replacement for GTM. We’ve helped quite a few companies make this switch recently. Our goal is to help make analytics more collaborative and integrated into your SDLC. You can learn more about the integration by viewing our blogpost or docs. I’m happy to answer any questions that you might have here or ping me directly at patrick@iterative.ly.
