RFC: Google Tag Manager Server Side and Snowplow

Hey there!

If you can’t think of a utility for SGTM, then you don’t need SGTM :slight_smile: It’s definitely not a one-size-fits-all solution, and it does benefit from a deeper integration into the Google stack.

Using Snowplow as the entry point and then utilizing other vendors’ tags to fan the SP request via SGTM is a great way to make especially client-side measurement leaner, but if you’ve already got a solution for that via webhooks you’ll at most miss out on the easy configurability of a GTM container, which might not be worth the investment of time and money.

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