Mapping the customer journey with complete-picture data to reach the single customer view

With data unification - the ability to join multiple data sources and get a full-picture view - travel companies are harnessing the power of understanding their customer journey at a more granular level, finally tapping into insight untethered from previously siloed sources. This creates conditions for “hyper-relevance” as a differentiator in a crowded travel market dominated by big, household names. Data joined together from across the customer journey - whether from web and mobile, from booking data, from the CRM or phone call data - paints a fuller picture, which informs how companies tailor dynamic personal experiences for consumers.

This is a companion discussion topic for the original entry at