After looking at the data of 80 tech companies- what have I learned? Part I – Snowplow

The past five years have given me a tremendous opportunity to see firsthand the data of over 80 VC-backed tech companies. That is close to 100 teams and 300 individuals. Naturally, I’ve got to see a lot of data — very detailed information on every transaction, activity, click, and interaction. What would be expected of me now is to go about promoting for everyone to collect as much information in order to make data driven decisions. Instead, I think all of us in the data profession should be honest about the pitfalls of always championing data-centric approach. Here is why:

This is a companion discussion topic for the original entry at