What types of campaign codes are out there like UTM and CID

For data modelers & consumers
1

Hi everyone,

I am building out my campaign_attribution.json and I know about UTM codes for Campaign, source etc… and Omniture’s CID. Are there others out there? I notice NYTimes uses smid and smtyp. Is there a list of the strange alternatives out there to Google analytics and Omniture?

Thanks.

2

Quite sometime sense I integrated with multiple analytics providers but from memory it was quite customisable in webtrends, coremetrics and omniture, Piwik and Google Analytics use utm so not really globally set across the board but some default recommendation are normally in the help docs/ user manuals on the websites .

3

Thanks, good ides