Tracking consent on mobile is just as important as web for GDPR – Snowplow

Mobile has become a significant channel for user engagement to the point where it needs to be treated with at least equal importance as traditional web. With GDPR enforcement set to go live on May 25, 2018, at the time of writing the fervor of conversation around compliance is steadily growing. However, much of that conversation is focused around web analytics. Given that web-based digital platforms, specifically websites, will potentially be the most significantly impacted, this makes sense. Cursory research will bring up a handful of quality articles and think pieces around preparing a mobile app for GDPR compliance, but there are only a few pieces of content tackling a major area of overlap: web traffic from mobile devices. Because of how prevalent mobile browsing has become, consent tracking through mobile channels is a necessary consideration in planning a GDPR compliance strategy.

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