Time spent is the most important metric for media, here’s how to get it right

The actual product media companies sell is the engagement and attention of their audience yet the way it’s commonly measured is completely broken. Let’s look at the problem of measuring attention, ways to solve it and explore some examples of media companies doing it well.

This is a companion discussion topic for the original entry at https://snowplowanalytics.com/blog/2019/08/07/time-spent-is-the-most-important-metric-for-media/
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