Snowplow JavaScript Tracker 2.10.0 released with global contexts – Snowplow

We are pleased to announce a new release of the Snowplow JavaScript Tracker. Version 2.10.0 introduces global contexts, a set of powerful tools for working with contexts. Contexts are one of the most important features in Snowplow: they enable companies running Snowplow to track rich, highly structured data that is easy to work with. In this post we’ll quickly review what contexts are, before explaining why the “global contexts” functionality released is so powerful for companies that want to collect rich event-level data.

This is a companion discussion topic for the original entry at

Very excited about this release. Global contexts is a powerful feature.

We’ve been treating most of our contexts as global contexts and implemented functionality around the Snowplow Tracker to achieve the same results… Glad to hear that this is now available out-of-the-box!

Beacon API is equally exciting to hear about.