We are excited to announce the latest update to the Composable CDP with Predictive ML Modeling DPA which extends support to Snowflake users.
You will go through training a propensity to convert machine learning model with Snowpark Python using features from Snowplow’s rich behavioral data. After connecting your Snowflake data warehouse to Hightouch, you will be guided through building audience segments and synching them to your needed marketing tools.
Leverage the power of your ML model outputs to target high propensity to convert users in your advertising campaigns. By doing so, you can increase your conversion rates while reducing advertising spend.
This accelerator is designed to help you quickly get you started with building a composable CDP and start creating your own predictive ML models. Try it out and let us know what you think!